moleskine

[{"selector":"#anim-3941bd44-e9d2-493d-a845-96f63f461de0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A saga do bloquinho no qual artistas e intelectuais do século 20 registraram suas ideias e que, na era digital, se converteu em objeto de culto. A saga do bloquinho no qual artistas e intelectuais do século 20 registraram suas ideias e que, na era digital, se converteu em objeto de culto. Foto: Moleskine

No século 20, quando Paris era uma festa — como atesta o livro de Ernest Hemingway —, o próprio autor norte-americano, entre outros intelectuais e artistas, a exemplo de Van Gogh e Picasso, recorriam a cadernetas vendidas nas papelarias locais pra tomar nota de seus esboços e pensamentos.

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marca acidental

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Em The Songlines, ele descreve carinhosamente seus cadernos como “moleskines”, referindo-se à encadernação com textura parecida com a do couro de um animal (moleskin quer dizer pele de toupeira). Foto: Lord Snowdon, 1982

Em 1986, a pequena empresa familiar que produzia os tais cadernos encerrou as suas atividades em Tours, cidade francesa no Vale do Loire, a 240 km de Paris.

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nova vida

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Eles eram diferentes dos demais: simples, com um ar misterioso. Tinham essa estética essencial que remetia imediatamente ao passado. Imaginei-os nas mãos de Rimbaud na Comuna de Paris, escrevendo poesias que vinham das ruas.

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luxo offline

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novos horizontes

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collabs que transportam ao século 21:

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moleskine

moleskine

a história do

a história do

No século 20, quando Paris era uma festa — como atesta o livro de Ernest Hemingway —, o próprio autor norte-americano, entre outros intelectuais e artistas, a exemplo de Van Gogh e Picasso, recorriam a cadernetas vendidas nas papelarias locais pra tomar nota de seus esboços e pensamentos.

marca acidental

marca acidental

Em 1986, a pequena empresa familiar que produzia os tais cadernos encerrou as suas atividades em Tours, cidade francesa no Vale do Loire, a 240 km de Paris.

nova vida

nova vida

Eles eram diferentes dos demais: simples, com um ar misterioso. Tinham essa estética essencial que remetia imediatamente ao passado. Imaginei-os nas mãos de Rimbaud na Comuna de Paris, escrevendo poesias que vinham das ruas.

luxo offline

luxo offline

novos horizontes

novos horizontes

collabs que transportam ao século 21:

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