do para-choque do caminhão ao hype

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Nos cardápios do eixo Botafogo-Pinheiros, na parede do bar, na estampa de marcas influentes... De uma hora pra outra, a tipografia vernacular — formada por letras blocadas que você certamente conhece dos para-choques dos caminhões e do comércio popular — está onipresente. De onde veio esse hype?

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Chora Fotoxópi

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A gente acabou levando o letreiro popular brasileiro não só pra dentro dos comércios físicos, mas também às marcas que passaram a olhar próprio país de forma diferente, buscando uma identidade nacional através da memória afetiva.

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Pra se aprofundar:

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Nova geração

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