Por que a geração Z está mais preocupada em envelhecer bem?

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Eles nem chegaram aos 30 anos de idade. Mas, em comparação com seus pais e avós, tendem a consumir menos álcool, levam os exercícios físicos mais a sério e aderem a rotinas de skincare e procedimentos estéticos antes da primeira ruga aparecer. Aqui, a gente discute alguns fatores por trás dessa crescente preocupação com o envelhecimento.

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Geração antienvelhecimento

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É uma geração contraditória. Por um lado, defendem positividade corporal, autenticidade e credibilidade. Por outro, estão muito focados no antienvelhecimento, usam filtros e enfatizam a perfeição. Há positividade de um lado e medo do outro.

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Acesso à informação

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Com a ciência e a tecnologia focando cada vez mais em estratégias pra melhorar a longevidade e a qualidade de vida, a Geração Z se sente estimulada a aproveitar esses avanços desde cedo.

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Geração COVID

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As novas gerações estão tendo, desde muito cedo, que lidar com o cuidado dos pais.

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Quem vai cuidar de mim?

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