parou de beber?

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Se você decidiu moderar a bebida, é bem provável que tenha sentido na pele o que é o sober shaming: discriminar, importunar ou segregar as pessoas abstêmias (ou quase), mesmo que em tom de brincadeira. Com base em uma pesquisa feita pela consultoria de pesquisa e estratégia Go Magenta, a gente discute os motivos pelos quais é preciso deixar em paz quem abandonou o álcool.

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sober shaming

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Por que — e pra quem — bebemos?

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Se 62% dos consumidores de bebidas alcoólicas já pensou em reduzir o consumo, por que é tão comum questionar e incomodar as pessoas quando elas finalmente conseguem?

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A moderação no consumo de bebida alcoólica de uma pessoa provoca uma reflexão em quem está ao redor. E isso incomoda.

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Millennials > ressaca física: querem mais saúde e controlar o peso corporal. Geração Z > ressaca moral: preocupação com a reputação, consciência da própria vulnerabilidade e postura.

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PAREI E GOSTEI

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Gostou? Clique para ler mais posts como este!

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parou de beber?

parou de beber?

Seu amigo

Seu amigo

Deixe-o em paz.

sober shaming

sober shaming

“Ah, só uma!” “Você está grávida?” “Está tomando algum remédio?” “Mas só hoje, vai?” “Entrou pra alguma religião?”

Por que — e pra quem — bebemos?

Por que — e pra quem — bebemos?

Se 62% dos consumidores de bebidas alcoólicas já pensou em reduzir o consumo, por que é tão comum questionar e incomodar as pessoas quando elas finalmente conseguem?

A moderação no consumo de bebida alcoólica de uma pessoa provoca uma reflexão em quem está ao redor. E isso incomoda.

A moderação no consumo de bebida alcoólica de uma pessoa provoca uma reflexão em quem está ao redor. E isso incomoda.

Millennials > ressaca física: querem mais saúde e controlar o peso corporal. Geração Z > ressaca moral: preocupação com a reputação, consciência da própria vulnerabilidade e postura.

Me dê motivos...

Me dê motivos...

PAREI E GOSTEI

PAREI E GOSTEI

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