Você socializa na academia?

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Sua academia anda mais cheia? Pesquisas apontam que os centros de fitness estão se tornando os espaços favoritos de socialização da galera que nasceu depois de 1995. Até aí, nada novo: na novela Malhação, lançada em 1996, a trama já era sobre ir pro treino pra ver gente, flertar e conversar. Mas o novo fenômeno tem particularidades — e até preocupa os donos desses lugares.

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Geração Z na academia

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[{"selector":"#anim-e17f0962-364b-4caf-a329-1686f7731ddf","keyframes":{"transform":["translate3d(136.54823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6456796-2106-4a5a-968c-8b037ebd9e0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-529dda04-c82c-4e9a-8b21-31b1a0381da3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1209ff96-2891-4b92-b47d-4090e65f9205","keyframes":{"transform":["translate3d(-141.12903%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5f4d256-c8b5-4904-b499-8454dc257d52","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a95132b-7404-4453-b8b8-4e9b86d51e7a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3ac65661-d2ea-4e2b-83dd-7139f3c58ba4","keyframes":{"transform":["translate3d(114.77986%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c68b5df5-318a-478f-85b3-fddedd0b78c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7afc90ca-aa11-4e44-b2e8-ece3684b1cad","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6489b606-598a-4cf0-8c27-153d352a0e23","keyframes":{"transform":["translate3d(117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c11062c-edbd-41ff-a3df-00b5ba6943d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2d5219d-9dfc-43eb-9fae-af065127d6cf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] considera o fitness uma "prioridade muito alta". Você socializa na academia? afirma que o fitness é uma parte essencial da sua identidade. frequenta regularmente academias — entre a população adulta total a média varia entre 15-25%. Fonte: Future of Wellness (McKinsey)

podemos revezar?

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A Geração Z olha pra musculação como um ponto de socialização, mas a ideia de que os músculos em dia vão permitir correr, andar e tomar banho no futuro tem tudo a ver com esse público, preocupado em garantir autonomia e independência como dois pilares fundamentais de invenção da própria vida.

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tá pago

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[{"selector":"#anim-4c2a62b7-6291-4117-b610-3870e8ca5305","keyframes":{"transform":["translate3d(-118.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f773454-bc8d-4be5-a50a-f21b383a12d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf162f1f-22ee-4bc6-8c10-ddcb5b8e4315","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-03656b72-735a-4618-9c3e-ecba6033281a","keyframes":{"transform":["translate3d(-105.66038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-17277bb3-f03f-4ee0-940c-28c87a2b2b6f","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Você socializa na academia?

geração fitness:

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0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df06a836-3aaa-4c8f-8aa8-f2b8aca2252b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14eb40af-1d01-4a62-953d-aab4d31ca489","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-30c1cc2f-a249-4ef3-9ad5-f7db4c7b92a3","keyframes":{"transform":["translate3d(-116.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f893c3bd-66fd-4fa7-b585-70f265278b40","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18300812-f481-423b-99d9-7a5dd893324c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-51229e88-1358-4bc7-8cf2-93e85eee01c0","keyframes":{"transform":["translate3d(-115.40616%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fa3351f-cbd8-4cdb-ad18-057d811e320d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a39eebd3-a34b-40ae-80f1-f646449f67a7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e8dfe725-8749-4546-a155-4f9f097b82f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89f422e5-3236-4b72-ad47-8873fb69ed1b","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 2916.96249%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57d900ff-99a0-451e-a141-27c4a47f5028","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d2bf975-3084-443a-b2bd-184d14f961e6","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 5009.40121%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef37f1db-f97b-4791-bda7-3a0ab06c6613","keyframes":{"transform":["translate3d(-117.12159%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d8f16a6-0435-4da9-bae1-c92f725d4067","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adb1225c-b73e-498e-a473-2feea07608ba","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] · Menos álcool. · Menos álcool. · Menos rolês noturnos. · Menos rolês noturnos. · Mais programas diurnos. · Mais programas diurnos. · Maior preocupação com a saúde. · Maior preocupação com a saúde. · Boom do autocuidado pós-pandemia. · Boom do autocuidado pós-pandemia. Você socializa na academia? foto: Broke Cagler / unsplash

Além de numerosos, os mais jovens também são mais assíduos na musculação do que gerações passadas. Contraditoriamente, isso já preocupa as academias, uma vez que o modelo de negócio sempre foi baseado na matemática do ‘muitos pagam e poucos vão’. E agora?

[{"selector":"#anim-6bddd01d-d100-46cf-b964-2c92eae1d833","keyframes":{"transform":["translate3d(-121.20254%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29ad05d5-a42e-4db0-bba2-5052e15e6cf7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e0c0dc4-82e7-4752-b9ed-f397d540d811","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

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Você socializa na academia?

Você socializa na academia?

Geração Z na academia

Geração Z na academia

56%

50%

30%

podemos revezar?

podemos revezar?

tá pago

tá pago

geração fitness:

geração fitness:

Além de numerosos, os mais jovens também são mais assíduos na musculação do que gerações passadas. Contraditoriamente, isso já preocupa as academias, uma vez que o modelo de negócio sempre foi baseado na matemática do ‘muitos pagam e poucos vão’. E agora?

Gostou? Clique para ler mais posts como este!

Gostou? Clique para ler mais posts como este!